Illustrative
Your prototype, ready to back.
Send the desk photos you already have. We give the same product back as campaign hero images and a short teaser clip. The product never changes: what backers see is what you are making. Your first hero image is free.
Same product. A better story.
Drag the line to compare. Both products come from fictional sample campaigns.
- OriginalThe photo as it was taken.
- AfterSame product, new scene and light.
- IllustrativeOn every after-image we make.
IllustrativeTravel espresso maker · Same prototype, moved from the desk to a mountain sunrise.
Shape, size, materials, colour and features stay exactly as photographed.
We never change the thing you sell.
This keeps every image in line with UK consumer law on misleading images (the CPRs, now the DMCC Act).
A teaser clip for your campaign.
Five seconds, silent, on a loop. For the campaign page, pre-launch ads and social.
Made for creators about to launch.
Three steps. We do most of them.
Send your campaign link.
Your Kickstarter, Indiegogo or pre-launch page. We pick a product photo.
We build the hero and teaser.
Your real product in a new scene, with a short teaser clip. A person checks every frame against your original.
You get the demo by email.
With the original beside it. Like it? Take the teaser pack.
One hero image free. Then a teaser pack.
Try it free
One hero image from your own photo.
- Campaign hero image
- Labelled, with original back
- No card needed
Heroes and teaser clip
For the launch and the push.
- Campaign hero images
- Teaser clip
- 3% only on pledges after we deliver
- No contract
Prices exclude VAT. The 3% applies only to pledges made after we deliver. Free fixes within reason.
What could a better hero be worth?
Put in your numbers. We take your pace so far, carry it to the close, then apply a lift to the pledges still to come.
Illustrative estimate, not a promise
Assumes your daily pace so far continues and the lift applies only to pledges after delivery. Platform and payment fees are not included. Real results depend on your product, price and audience.
Your first hero image is free.
Send your campaign or pre-launch link. We reply by email within a day.
- No card, no call, no contract
- Made from your own public photos
- Use it on your campaign, or don't
Is this allowed on Kickstarter and Indiegogo?
Both ask creators to be honest about what backers will get, and Kickstarter limits photorealistic renderings in hardware and product design. We only start from photos of your real prototype, label every image Illustrative and keep your originals beside it. Use our images where your platform allows them, for example in ads, social and your pre-launch page, and check its current rules before you publish.
How does the 3% work?
You pay £249 for the teaser pack, plus 3% of the money pledged after we deliver it. Pledges made before delivery do not count. If no more pledges come in, you pay the £249 only.
Is the lift in the calculator guaranteed?
No. It is an illustrative estimate, not a promise. Results depend on your product, price, audience and campaign.
Whose photos are they?
Yours. The free demo uses photos that are already public. You keep all rights to what we deliver.
What if I do not like the result?
We redo it free. If it still is not right, you do not pay.